Well, you are about to get some excellent news.
A Burger King officially branded perfume is coming. It's called "Flame Grilled" and because the fates hate us all, it is only coming to Japan...for now...
|We truly live in a magical era.|
Forget everything you know about April 1st, because according to Burger King Japan, April 1st is now "Whopper Day" in Japan. It's not a national holiday (dammit!), but website Fashion Snap reports that the company registered the day with the Japan Anniversary Association, making it one of many "unofficial" holidays that exist in the country. For example, Japan has a Pocky Day.
Before you forget everything though, know that April 1st is also April Fools' Day, which is most certainly a thing in Japan, but a thing that is celebrated only on April 1st and not a month before.
None of the fine print seems to indicate that this is an imaginary product and mid-March is way too fucking early to start with the April Fools' Day nonsense. Japanese food blog Entabe writes, "This seems like a like, but this is for real." As a man who wants to live in a world where people walk around smelling like hamburgers, God let's hope so.
On the same day, Burger King Japan is also selling a "Whopper Pass," which is thirty days of Whopper meal deals, which are priced at 840 yen (US$6.93) each. But the pass, good between April 1 and April 30, is available at a bargain 5,000 yen ($41), making this a seriously good deal for those who don't mind eating Whoppers every. Single. Day.
|Somebody get me one of these. Also, that is coincidentally my life's mantra.|
Welcome to Burger King Japan, where all your burger fantasies come true.