Wednesday, February 18, 2015

AOTW: Whimsical Spelling Makes For Idiocy

Welcome back to The Asshole of The Week, where each Friday (and sometimes Wednesday) we single out a person, place, or thing from the week that is the absolute worst.  This week we have yet another ridiculously unfortunate foible by a large corporation that despite employing hundreds of people, cannot pay any of them enough to have a brain.

Krispy Kreme's whimsical spelling has long straddled the line between "friendly Southern grandma" and "racist country grandpa," but this week a UK branch of the donut chain accidentally went full hoods and crosses with an ad promoting "KKK Wednesdays."

Meant to be short for "Krispy Kreme Klub Wednesdays," the store responsible for the sign says they didn't realize the initials had already been taken another, more famous KKK, until Facebook fans pointed out the unfortunate similarity.  A claim, which even the store being located outside of America, seems dubious at best.

Let's see...coloring Tuesday should be fun, and...wait a god damned minute!


On Tuesday, Krispy Kreme finally recognized their food-grade fuck up, removing the sign and issuing a formal apology:

"Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores," a spokeswoman for Krispy Kreme told the Guardian.
"This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently underway."

Fortunately, the donut shop hasn't given up on hosting a kool kids' klub.

"We don't have a new name for the event yet," one Kremesman told the Hull Daily Mail, "but it is still going ahead this week."

Next week, they will be starting a new promotion for kids: the North American Zany Imagination Day!

Krispy Kreme, you are a bunch of idiots. And thus have definitely earned your title of The Asshole of The Week!  Congratulations you stupid, stupid company.

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