Krispy Kreme's whimsical spelling has long straddled the line between "friendly Southern grandma" and "racist country grandpa," but this week a UK branch of the donut chain accidentally went full hoods and crosses with an ad promoting "KKK Wednesdays."
|Let's see...coloring Tuesday should be fun, and...wait a god damned minute!|
On Tuesday, Krispy Kreme finally recognized their food-grade fuck up, removing the sign and issuing a formal apology:
"Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores," a spokeswoman for Krispy Kreme told the Guardian.
"This promotion was never intended to cause offence. All material has been withdrawn and an internal investigation is currently underway."
Fortunately, the donut shop hasn't given up on hosting a kool kids' klub.
"We don't have a new name for the event yet," one Kremesman told the Hull Daily Mail, "but it is still going ahead this week."
Next week, they will be starting a new promotion for kids: the North American Zany Imagination Day!
Krispy Kreme, you are a bunch of idiots. And thus have definitely earned your title of The Asshole of The Week! Congratulations you stupid, stupid company.