The man, "Dave," elects to follow the advice of one friend over the other. The friend that does want him to get on the bike, rather than the one who would love it if he didn't. He would even buy him a shot if he didn't do this thing.
Dave though, has something to prove: How badly he can get hurt on a weeknight.
It was all over the moment Cool Friend, who egged our heroic dumbass on while smoking a cigarette in front of the bar next door, tempted fate by praising the quality of the bike sign's construction. If only the climber's brave, stupid, human face were built as sturdily.