Is it a gimmick? Sure.
Is it a strange gimmick? Well, it is mimicking a video game that is mimicking what is supposed to be real life, so kinda. It's at least really meta. It's something unique and cool, and like many things on the Internet, it needs your help to become a reality.
Here's what it is about (like that even matters):
HARDCORE is a modern, action Sci-Fi story about HENRY, a newly resurrected cyborg who must save his wife/creator ESTELLE (Haley Bennet) from the clutches of a psychotic tyrant with telekinetic powers, AKAN (Danila Kozlovsky), and his army of mercenaries. Fighting alongside Henry is JIMMY (Sharlto Copley), who is Henry's only hope to make it through the day. Hardcore takes place over the course of one day, in Moscow, Russia and it's all shot in the same style as BAD MOTHERFUCKER to be released in cinemas worldwide.
Yes, you did read that right. It has motherfuckin' Sharlto Copley! Remember? The guy from District 9? I mean, he's kind of a big deal now, but he will still be in your dumb movie if you ask him. Sold.
Not convinced yet? Well, here is a little something for you:
Does some of this seem familiar to you? Well, then you are probably a fan of the Internet, because the same guy who directed this film also directed this little gem. You might remember it going viral not too long ago...
Good to see my donation spent will be well spent.