But wait, there's more! Never one to miss out on a trend, they are getting their hands on the "wearable" computing market with the new i-excuse me-Apple Watch.
Naturally, people are excited. Perhaps though, nobody is as excited as noted slavish Apple fanboy Stephen Colbert. So it's no surprise that he basically vibrated apart into a million tiny pieces at the announcement of the new Apple Watch, even though it's not available until next year.
Perhaps Apple will again notice his enthusiasm and reward him with one early, like it did with the iPad years ago. Until then, he will have to make due with his cargo-cultish homemade device. Check out his enthusiasm below:
Good luck Stephen.