Tuesday, September 16, 2014

Coca-Cola Revives Surge From The Soda Afterlife

Okay, are you sitting down?  Sit down.  Alright, here is some news for you.  Everything old has become new again.  Coca-Cola has officially plunged it's hands into the cold dirt of the soda graveyard and ripped their creation from the ground, placed it in a Frankenstein like contraption and hit the juice.  Surge lives!

Just look at it.
That's right kids from the 90's.  That drink that you consumed even though you didn't really like it, the one that quite possibly was shrinking your pre-teen testes, is back for sale as of this Monday.  And like all dumb nostalgic things, it is already sold out.

After about a decade of residing in Soda-Pop Heaven with other rejected creations like New Coke and Pepsi Clear, Coca-Cola brought back the Mountain Dew-like soda for sale after a three year long campaign to revive Surge continued to lobby the soda giant.

The Facebook group Surge Movement, which has lobbied for the drink's return since 2011, made the comeback announcement. Sean Sheridan, a founding member of the movement, said they received an email in April from Sandy Douglas, President of Coca-Cola North America, letting them know Surge was coming back. The Surge Movement then suggested they work together on the comeback.

Sheridan:

"The same delicious flavor and your favorite original artwork from the 90's has returned!"

While the "delicious" taste might be up for debate, it really is hard to deny that oh so 90's art.

So far Coke has only made Surge available online at Amazon, in 12 packs of 16-ounce cans.  The supply sold out in a matter of hours.  In a statement released on Monday, the company hinted that they would consider selling the soda at other retailers. 

Very soon you may be able to put on your Reebok Pumps, grab your Bart Simpson skateboard, throw some pogs in your Jansport, and take a little trip on down to the corner store to get some sweet green Surge.  It is 2014.

Coca-Cola produced Surge from 1996 to 2001 with the slogan "Feed the rush." The soda has 230 calories in one 16-ounce can and 56 grams of sugar.
"We appreciate the enthusiasm we’ve seen from tens of thousands of fans nationwide, and we’re bringing Surge back, in part, because of them," said Wendy Clark, president, sparkling and strategic marketing, Coca-Cola North America, in a statement. "Future plans for the brand will depend on the level of excitement exhibited by fans across the country."

The Surge Movement group's 128,000 members are asking Surge fans to keep the conversation going to ensure the beverage never goes away again. They encourage fans to call local stores to request the product. 


Could this only be the beginning of a wave of resurrected 90's beverages of old?  Time will tell, but as of now, my mind is on only one particular nostalgia drink.

THE HOUR IS NIGH! 
I won't give up on you baby.


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