Although BuzzFeed's terrible lists are already a parody of themselves, and Upworthy's click-baiting was stale before it even became prevalent, the Onion is preparing to launch a new site that intentionally parodies "viral" content.
It's called ClickHole.
|Starting out with a little bit of instruction.|
Launching this June, the site promises to "put content and sponsored posts side by side, with barely any distinction between them," thereby continuing their unique brand of hilarity. They also plan to deliver sharable content, including:
- Quizzes like "Which pizza should I have for dinner tonight? (presented by Pizza Hut)"
- Uplifting personal tales in list forms: "Seven pricks that defied the odds and didn't go into finance."
- The aww factor: A video titled "What this adorable little girl says will melt your heart." (It's actually a cogent explanation of how brands monetize adorable little kids, as spoken by an adorable little kid.)
- And finally, photo slide shows with no words: "Six kinds of hay."
Currently, if you visit the website, ClickHole currently only has one feature: A button you can practice clicking in anticipation of the site launching in a month. They definitely want to make sure you'll be ready to go this summer.